(circa 1915 to 1935)
The era of the new woman
Fast-paced industrialization and new developments pave the way for the transition into modern society, bringing forth the modern woman. She now appears and behaves like the American movie stars – smoking, dancing and listening to jazz. Her hair is short and she is active and boyish. Jewellery from this period suits this image with its geometric, austere and distinct design. Inlays of precious stone, diamonds and enamel yield distinctive pieces of jewellery with stark one colour contrasts. Innovations, such as the invisible setting from Van Cleef & Arpels, also pave the way for unprecedented jewels.